Bachelor of Art in Marketing Management

The Bachelor of Art degree program in Marketing Management is designed to be high impact, giving students the skills needed to be a leader in marketing. Students will be prepared to stand out with understanding of strategy, consumer demand, creative thinking, and communication techniques. The program focuses on the critical skills students need to thrive including the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment, digital marketing and communication. Students will study and analyze consumer behavior and learn how to develop marketing strategies for various products and services. The program prepares students for professional careers in the field of marketing and emphasizes the techniques and methods of managing and planning for marketing. The curriculum consists of 147 credits of coursework. The total program duration is four years. The program is designed for individuals who cannot attend on campus classes because of employment or geographical constraints.

Year 1 Semester I:

Communicative English Language Skill I [3 Credits]

Introduction to Economics [3 Credits]

Introduction to Emerging Technologies [3 Credits]

Mathematics for Social Sciences [3 Credits]

World History [3 Credits]

General Psychology [3 Credits]


Year 1 Semester II:

Communicative English Language Skill II [3 Credits]

Critical Thinking [3 Credits]

Entrepreneurship [3 Credits]

Introduction to Computer Applications [3 Credits]

Global Trend [3 Credits]

Moral and Civic Education [3 Credits]


Year 2 Semester I:

Introduction to Management [3 Credits]

Principles of Marketing [3 Credits]

Microeconomics [3 Credits]

Consumer Behavior [3 Credits]

Business Law [3 Credits]

Introduction to ICT [3 Credits]


Year 2 Semester II:

Business Communication [3 Credits]

Sales Management [3 Credits]

Retails Management [3 Credits]

Organizational Behavior [3 Credits]

Risk Management and Insurance [3 Credits]

Integrated Marketing Communication [3 Credits]


Year 3 Semester I:

Business Mathematics [3 Credits]

Fundamentals of Accounting I [3 Credits]

Managerial Statistics [3 Credits]

Services Marketing [3 Credits]

Social Marketing [3 Credits]

E-Marketing [3 Credits]


Year 3 Semester II:

Project Management [3 Credits]

Fundamentals of Accounting II [3 Credits]

Marketing Information system [3 Credits]

Event Management [3 Credits]

Tourism and Hospitality Marketing [3 Credits]

Marketing Research [3 Credits]


Year 4 Semester I:

Marketing Channel and Logistics Management [3 Credits]

Product and Brand Management [3 Credits]

Financial Management [3 Credits]

Business Marketing [3 Credits]

Apprenticeship in Marketing [3 Credits]

International Marketing [3 Credits]

Leadership and Change Management [3 Credits]


Year 4 Semester II:

Agricultural and Commodity Marketing [3 Credits]

Import/Export Policy and Procedure [3 Credits]

Strategic Marketing Management [3 Credits]

Operations Management [3 Credits]

Negotiation Management [3 Credits]

Senior Essay in Marketing [3 Credits]

duration: 4 years
total Credits: 147
Delivery: 100% online