Managing Non-for-Profits

Course description

This course focuses on the management skills, leadership principles, and tools necessary for building and growing not-for-profit organizations. It includes mission and goal setting, fundraising, strategy formulation, governance, and organizational design. It also explores the techniques and capabilities necessary to identify opportunities, motivate employees, and mobilize resources to exert influence and effective change in society. Special emphasis is given to the strengthening of institutions in a context of social/economic development.

Course outcomes

Upon the completion of this course, students will be able to:

• Acquire the necessary skills to build and lead non-profit organizations
• Identify opportunities to bring change in society
• Learn how to mobilize resources towards social and economic development

Course contents

Click the down arrow icon [ 🔽 ] to expand and collapse the course topics.

🔽 0 h 41 min | Overview of the Non-profit Sector
  • Why non-profit sector need management?
  • Searching for a common vocabulary
  • Nature of non-profit organizations (NPOs)
  • Strategies for categorizing non-profits
🔽 0 h 43 min | Management in the Social Sector
  • A revolution in management in the non-profit sector
  • A distinct profession
  • Non-profit management as a field of study
  • Toward a balanced approach
  • Proceeding with realism and pride
🔽 1 h 00 min | Non-profit Governance and Leadership
  • Types of governing boards
  • Board responsibilities
  • The board and the CEO
  • Problems with measuring board effectiveness
  • The challenge of non-profit governance
  • Management and leadership
  • The effective non-profit CEO
🔽 0 h 59 min | Accountability and Strategy
  • Defining and ensuring accountability
  • Multidimensional framework of NPO accountability
  • NPO effectiveness
  • Measurement methods and approaches
  • Developing strategy
  • Approaches to formulating strategy
  • Strategic planning and strategic management
🔽 0 h 48 min | Organizational Capacity and Value Creation
  • Definition of organization capacity
  • Capacity building in action
  • A model for capacity building
  • Capacity and organizational life cycles
  • Capacity building evaluated
  • Managing risk
  • Value creation
🔽 0 h 56 min | Managing Staff and Volunteers
  • Human resources management
  • An overview of management theories
  • Motivations of non-profit staff
  • Life cycles and generations
  • Applying theories to managing non-profit workforce
  • Managing volunteers
  • Motivations of volunteers
  • Volunteer program practices
  • The future of volunteerism
🔽 0 h 47 min | Cause Marketing and Branding
  • Defining and understanding marketing
  • Marketing mind-sets
  • Non-profit marketing and cause marketing
  • Branding
  • The non-profit brand idea
  • Integrated marketing communication
🔽 0 h 30 min | Resource Mobilization
  • Defining and understanding resource mobilization
  • Non-profit Organization (NPO) revenue sources
  • Fundraising and the fundraising process
  • Factors affecting successful fundraising
🔽 0 h 50 min | Financial Management and Sustainability
  • The concepts of financial management
  • Rationale for NPO financial management
  • NPO financial reporting and accounting uniqueness
  • Financial sustainability for non-profit organizations
  • Challenges in maintain financial sustainability NPOs
🔽 0 h 37 min | Social Entrepreneurship and International Non-profit Management
  • Defining and understanding social entrepreneurship
  • Schools of thought about social entrepreneurship
  • Social entrepreneurship as a field of study
  • The future of social entrepreneurship
  • Internationalization of the non-profit sector
  • Defining and classification nongovernmental organizations
  • International non-profit governance and management


This course includes:

    7 h 51 min recorded video

    Downloadable resources (books and articles)

    One year access

    Access on mobile and TV

    Advanced Level

    Certificate of completion


1 year of access
This course does not have any sections.
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