Health Promotion and Communication

Course description

This course deals with concepts and theories of social science and related fields that are relevant to health promotion in human population. Issues related to group and community health promotion practices will be covered. It also addresses behavior change models and health communication strategies.

Course outcomes

Upon the completion of this course, students will be able to:

• Describe the interrelationship between behavioral sciences and community medicine
• Define major terms and concepts related to behavioral sciences
• Describe the main determinants of health behavior
• Explain the concepts of community organization
• Describe and explain the theories of communication, communication process; factors influencing effective communication process
• Explore the process of planning, implementation, monitoring and evaluation in health education and will be able to translate the theoretical skills into practice
• Describe the concept of social marketing in health

Course contents

Click the down arrow icon [ 🔽 ] to expand and collapse the course topics.

🔽 2 h 31 min | Introduction
  • Health education, health communication and health promotion
  • Principles of health education, communication and promotion
  • The role of health education in primary health care, public health and health policy and programs
🔽 2 h 46 min | Health and Human Behaviors
  • Behaviors components and typology of health behavior
  • Determinants of human behaviors
  • The role of health education in disease prevention and targeted human behaviors
🔽 2 h 33 min | Theories and Models in Health Education and Promotion
  • Terms related to theories of health education and promotion
  • The importance and categories of theories/models
  • Basic concepts of selected categories of theories in health education/promotion
  • Models appropriate for health education and promotion practice and research
🔽 2 h 20 min | Health Communication
  • Health communication
  • Communication process and stages
  • Effective communication
🔽 1 h 34 min | Health Education Methods and Materials
  • Common health education methods and materials
  • Common health learning materials
  • Production process of health education materials
🔽 2 h 26 min | Planning, Implementation and Evaluation of Health Education and Health Promotion Program
  • The concept and purposes of planning of health education and promotion
  • Develop health education/promotion based on precede-proceed model
  • Health education/promotion implementation, evaluation, and monitoring of health education/promotion program


This course includes:

    14 h 10 min recorded video

    Downloadable resources (books and articles)

    One year access

    Access on mobile and TV

    Advanced Level

    Certificate of completion


1 year of access
This course does not have any sections.
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