Digital Marketing Strategist
Become a Digital Marketing Strategist
Digital marketing strategists help companies, institutions and organizations use online tools and platforms to reach and engage their audiences in order to achieve their marketing objectives. This 100% online course will teach you the conceptual foundations and practical skills digital marketing strategists use to attract interest, gain prospects and convert leads into sales. Key topics include the use of media campaigns, email marketing, content marketing, and building sales funnels.
Digital Marketing Strategist FAQs
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WHAT DO DIGITAL MARKETING STRATEGISTS DO?
Digital marketing strategists are responsible for creating, implementing, managing and improving an online marketing strategy. They use digital tools to research audience characteristics and interests, craft messages, communicate to their intended audience, engage interest and ultimately sell a product, service, concept or message. They may also oversee teams of in-house or freelance creative, analytical, or marketing professionals.
WHAT JOB TITLES ARE ASSOCIATED WITH DIGITAL MARKETING STRATEGIST JOBS?
Although titles can vary across organizations and industries, digital marketing strategists’ job titles may include the following:
- Digital marketing manager
- Digital strategist
- Director of digital marketing
- Director of web marketing
- Director of SEO operations
- Internet marketing specialist
- Internet marketing specialist
- Paid search manager
- Pay-per-click manager
- SEM manager
- SEM specialist
- SEO manager
- SEO specialist
- Web marketing manager
- Web marketing specialist
IS DIGITAL MARKETING STRATEGIST A GOOD CAREER FOR REMOTE WORK?
Yes, because digital marketing is internet-based and mobile by nature, digital marketing strategist is considered an excellent career option for remote, freelance, or work from home opportunities. The Digital Marketing Institute reports that there are more digital marketing jobs available than digital marketers to fill them. The shortage is forcing companies to turn to outsource solutions, which opens excellent freelance and entrepreneurial options.
WHAT TRAINING IS REQUIRED TO BECOME A DIGITAL MARKETING STRATEGIST?
Generally, digital marketing strategists need expertise in these broad areas:
- Analysis, in order to assure a data-driven approach to their work
- Communication (and persuasion), which manifests as an ability to create themes and messages
- Technology, to keep up with an ever-expanding array of tools, methods and platforms available to them
- Management, to create, organize, launch and oversee marketing campaigns
Course Objectives
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- Learn the foundations of digital marketing, including email, and PPC
- Understand and practice content marketing best-practices, including copy writing, SEO, and editorial calendars
- Learn the framework and practices for campaign management, including budgets, planning, and implementation
- Learn to create positive digital marketing feedback loops using sales, quality reviews, and customer relationship management
Prerequisites and Requirements
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There are no specific prerequisites for taking this course.
Curriculum
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- Introduction to Marketing
- The Marketing Mix
- Market Research
- Market Trends
- International Marketing
- Sustainable Marketing
- Brand Management
- Analyzing Consumer Behavior
- Project Work
- Financial Planning
- Integrated Marketing Planning
- Put It into Action
- Direct Marketing Planning
- Putting Direct Marketing into Action
- Websites for Marketing
- Develop Original Concepts
- Writing Copy
- Develop Advertising Campaign
- Multiplatform Digital Advertising
- SEO Strategy
- Social Media Engagement
- Google Adwords
- Email Marketing
Instructor
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Liselle Turner
Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.
Registration and Enrollment
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This course is 100% online. Start anytime.